Enter The New Season.
Autumn Winter 20 launches now.
Australia is like no other place.
The vast landscapes, the harsh environment, the colours, the light and space.
The Autumn-Winter Campaign was shot against the sandstone rocks of Sydney’s coastline.
There is the captivating sense of being the first person on the sun-bleached sandstone rock, with its wild beauty and hauntingly enchanting terrain. You, alone, with just the wind and the powerful sea.
Inspired by the Australian palette and the distinctive landscape, the Autumn Winter collection has immersed itself in the rugged but beautiful textures.
The range captures the mood of a young Australian, leaping and dancing towards tomorrow with feet firmly planted in what she stands for – fashion and quality. A bold range that takes us forward without forgetting our heritage, our culture and our uniqueness. The new meeting the old, the future sitting alongside the history.
The AW20 Jo Mercer collection will take you on a journey to that vast, unforgiving landscape with an exciting, energetic range that comes close to the edge.